Partnership looks to deliver advanced LiDAR-based retail analytics

US-based, Quanergy Systems, a provider of LiDAR (Light Detection and Ranging) sensors and smart 3D perception solutions, has set up a technology partnership with Digital Mortar to provide advanced LiDAR-based people tracking and analytics for retail and other smart spaces.

Combining Quanergy’s 3D LiDAR Flow Management platform with Digital Mortar’s retail analytics, the partnership will look to deliver accurate full-journey shopper tracking throughout massive store spaces, including malls, stadiums, and airports.

The solution provides an understanding of full shopper journeys and conversion patterns, detailed merchandising analytics, foot-traffic comparisons, forecasting, and visualizations of indoor and outdoor spaces.

The solution will allow retailers to optimise the layout of their stores and displays to improve the effectiveness and performance of visual merchandising, as well as map the shopper’s journey. Quanergy LiDAR’s expansive coverage supports retail deployments in stores and spaces of almost any size, from 5000 sq. foot mall stores to broader spaces like malls, multi-level department stores and big-box superstores. In addition to detailed shopper analytics, the LiDAR-based solution will enable stores to effectively manage occupancy, enforce social distancing, and increase store security.

“By integrating Quanergy 3D LiDAR Flow Management platform into our solutions, we’re opening up a new class of stores to the world of detailed in-store shopper analytics,” said Gary Angel, CEO at Digital Mortar, “Quanergy platform allows us to accurately track people throughout the entire shopper’s journey, at a much lower cost compared to installing traditional sensor and camera technology— with zero risk to personal privacy.”

Quanergy’s 3D LiDAR technology provides high accuracy, precise people tracking without capturing or storing any personally identifying information (PII) to meet various privacy regulations. The company’s LiDAR sensors also feature flexible mounting and a 360-degree field of view for complete coverage of large areas with fewer sensors required. Quanergy LiDAR sensors also provide reliable performance in any lighting condition and in both indoor and outdoor spaces.

Due to its much longer range, Quanergy LiDAR-based people tracking requires significantly fewer devices to install and maintain compared to camera-based solutions, providing a significantly lower total cost of ownership (TCO) for people tracking in large stores. In addition, the sensors enable a cost-effective, dual-purpose solution that can provide advanced people tracking analytics and monitoring for security.

“The partnership between Quanergy and Digital Mortar will give retailers the data they need to understand the end-to-end shopper journey, create better customer experiences, and improve safety and security throughout the store,” said Gerald Becker, VP of Market Development and Alliances at Quanergy.