The lengthened iPhone 12 super cycle, supply shortages and component price spikes, faster-than-expected 5G adoption, and industry consolidation all combined to deliver a much-needed positive quarter.
Apple and Samsung remain clear front runners; Vivo passed Huawei and took third place with a 8% revenue share this quarter, up from 5% one year ago; Vivo’s BBR stablemate – Oppo -+and Xiaomi each had 7%.
25% of revenue came from premium devices with wholesale prices above $900. Apple and Samsung dominate segments.
Vivo has seen success and is ranked first in the $400 to $499 wholesale band, while Oppo led in the US$191 to $299 range in Q1 2021.
Transsion maintained the leadership in entry tier (US$36 to $99) this quarter.”
Opportunities for challengers to gain share in the $900+ segment are limited and aspirational brands like Xiaomi, Oppo, Vivo and others will battle for volume and prominence in the mid and high tiers, which collectively account for almost half of smartphone shipments.