Xiaomi overtakes Apple to be No.2

Update: August 6, 2023

In the US,  Motorola, TCL, and OnePlus experienced year-over-year gains beyond what they have seen in recent years due to LG’s departure.

In China, it’s Xiaomi, OPPO, vivo, and Apple that continue to gain from Huawei’s rapid decline.

In Q1 Apple had  captured 72% share of the >$800 segment in China, with Huawei falling to just 24%.

Top 5 Smartphone Companies, Worldwide Shipments, Market Share, and Year-Over-Year Growth, Q2 2021 (shipments in millions of units)
Company 2Q21 Shipment Volumes 2Q21 Market Share 2Q20 Shipment Volumes 2Q20 Market Share Year-Over-Year Change
1. Samsung 59.0 18.8% 54.0 19.5% 9.3%
2. Xiaomi 53.1 16.9% 28.5 10.3% 86.6%
3. Apple 44.2 14.1% 37.6 13.6% 17.8%
4. OPPO 32.8 10.5% 24.0 8.7% 37.0%
5. vivo 31.6 10.1% 23.7 8.6% 33.7%
Others 92.4 29.5% 109.0 39.4% -15.2%
Total 313.2 100.0% 276.6 100.0% 13.2%
Source: IDC Quarterly Mobile Phone Tracker, July 28, 2021