They discuss how the Semiconductor industry is responding to customer demands and the trends around platform-based embedded design.
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Complexity
The concept of a platform is an elegant one but it requires that a company invest in one or a small handful of approaches and go “all in” on that to leverage the full return on investment. Simultaneously, there are certain megatrends impacting all applications from consumer electronics to industrial equipment like the desire for miniaturization, lower power, lightweight wired connectivity or entirely wireless connectivity.
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